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Public Service Announcements  

Last Updated: Sep 5, 2013 URL: Print Guide RSS Updates
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Guidelines for PSA

*Aim for a "sticky" slogan. 
*Use one shocking statistic.
*For your poster: use one powerful image
Search for images by IDEA.  For interest, what images would photographers tag to represent "lonely"or "cold"? Also, create your own images.
* For your TV spot:
Plan out your script using a storyboard.
*Include a "Works Cited" or "Credits" slide for images as well as source information.  Please document photos with this text:  "This image is used under a CC license from [insert URL back to image]."

Example PSA


Public Service Announcement Plan Sheet

Plan out your PSA using this helpful guide!

PSA Tips

  • PSA Tips
    This site gives great suggestions on how to maximize the impact of your PSA. For example, a 30-second spot should only use 20-25 words!

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